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Opportunities and threats emerging from digital transformation
Taking the global insights with a local spin, our China report expands the new retail narrative with a focus on customer experience in today’s technology-empowered world. We look at the current customer experience trends and how they are supported by the organisations implementing them, and what needs to be changed to make both customer experience and employee experience part of their winning strategy.
PwC has been commissioned by HKTDC to conduct a survey with senior business leaders in the Greater Bay Area (GBA).